While there is a lot of "clickstream" data, site surveys are also useful to determine visitor intent and satisfaction. At random intervals, we can ask the following key questions:
* Based on today's visit, how would you rate your site experience overall?
* Which of the following best describes the primary purpose of your visit?
- Learn about products
- Create or check your account
- Solve issue
- Learn about the company
- Other Please Specify
* Were you able to complete the purpose of your visit today?
- Yes
- No
* If no, please tell us why you were not able to fully complete the purpose of your visit today.
* Would you recommend BOC to others?
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