Web Analytics - Business Questions

In the course of working on the Web Analytics project for the community, I came up with these preliminary business questions (based on the Web Analytics: An Hour a Day book)that must be addressed at some point:

· What is the incremental profit of a community member versus a non-community member?

· How much revenue do our members generate or influence online and offline?

· Which are the most effective types of content for generating trials and sales?

· What percentage of customers is able to find what they need?

· How can we increase the number of customer evangelists by leveraging our website?

· What are the most influential buckets of content on our website?

· What are the top N technical issues customers want answered on our website?

· What percentage of members is wowed?

· How much money does the community save the company in terms of reduced demand on support channels and lower customer acquisition costs?

These probably are the holy grail of questions - ultimately, it's about understanding the value that community brings to the company or is community just a way of doing business?