Here are some KPIs that we are able to quantify now, although it will take some effort to gather the data:
*Bounce rate
*Referrers and Search Terms
*Click Density Analysis
*Top viewed pages (per visit)
*Top entry pages (per visit)
*Top destinations
*Page Analysis
*BLOG Analysis
*Top pages
*NPS or Average CSAT
*Growth of community
Each of these have actionable insights. For example, bounce rate can help us to understand the relevance of the page to the incoming traffic. If high rate, we need to look at whether the "right" traffic is coming to the page, and if so, then what can we do to lower the bounce rate, such as changing content and/or layout.
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